BRIEF

To promote the newly launched KFC smoky wings.

CONTEXT

Makar Sankaranti is the largest Kite festival in India. During this season, people from all walks of life come together to fly kites.

INSIGHT

Customers are always looking for better experiences and what if we can give them an enhanced experience of flying something different this Makar Sankaranti season.

IDEA

We made Smoky box packaging that can convert into a DIY drone. This festival season rather than flying a kite, customer could fly a drone. Introducing KFC Smoky wing box: The most Fly meal ever.

Execution

The box is fitted with pop-out parts and an instruction manual guiding the consumer in step-by-step assembly.

The buzz was everywhere

People couldn’t stop talking about it!

The Media

Not only our fans and followers, the media was engaged as well. Pubications and blogs worldwide were talking about it, including: