The ‘WHAT IF’ De-Stress Machine. Because … Calm Karo
A de-stress machine that dispenses a herb cooler based on your relaxation levels.
The Challenge
Our nation's college going crowd loves their fizzy drinks and considers green tea and other herbal variants 'a bore'. How do you get them excited about a brand new set of herb coolers? How do you make a product associated with the older crowd, relevant to the youth?
The Idea
Green tea and other herbal drinks are often associated with relaxation, de-toxing and de-stressing. So how about an exciting on ground activation idea, that makes students want to switch to herbal drinks, all by themselves.
The Hook
In India, 65% of people between the ages of 22 to 25 years, show signs of high stress levels. Additionally 64% are sleep deprived, which is one of the early signs of depression. But they don’t realise it, do they? Well, let’s make them.
The De-Stress Machine is Born
We created a machine that detects and analyses your stress levels, and dispenses a herb cooler accordingly. Thereby serving 2 purposes, making users aware of how stressed they are as well as providing a solution.
The Launch
We launched this cool new de-stress machine at a college festival, with astounding results from users. The video we created of students using it, was a bit hit.
How it works
Step 1:
Attach a band to your forehead that can detect your stress levels.
Step 2:
Try and calm down.
Step 3:
On a scale of 1 to 100 the machine live-maps your stress.
Step 4:
It dispenses a herb cooler according to your results.
THE MEDIA
Not only our fans and followers, the media was engaged as well.
"whatifdrinks did a pretty interesting activation at St. Xavier's College and the students are raving about it. The brand installed a vending machine which gauges your stress levels and dispenses an appropriate drink to refresh and de-stress you. We like! #CalmKaro"
Mad over Marketting
"Coz Weekends Are Meant For De-Stressing"
Food Maniac
"No matter how stressed I am, Whatifdrinks comes to my rescue as this magical potion is an instant brain stretcher that relieves my brain from all sorts of stress"
Caught in a Cuff
"This Vending Machine Dispenses Drinks According To Your Stress Level"
Hungry Forever
